Insights
Behavioral intelligence, applied to real decisions.
Field notes on recruiting, development, and NIL risk — from the intersection of behavioral science and elite sport.
NIL Strategy
The Hidden Behavioral Risk in Every Big NIL Deal
The bigger the NIL number, the more expensive an undiagnosed behavioral weak point becomes.
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Recruiting
What “Culture Fit” Actually Means in Recruiting — and How to Measure It
Every program says they want culture fit. Almost none of them can define it consistently across a recruiting class.
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The Science
The Science Behind Behavioral Assessment in Sports
Why a 92%-accuracy, axiology-based model produces different answers than a standard personality test.
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Player Development
Why Talented Recruits Underperform (And How to Catch It Early)
The tools were never the problem. The unaddressed pattern underneath them was.
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Coaching
Coachability, Explained: What Coaches Actually Need to Know
“Coachable” gets used as a label. It should be used as a measurement.
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