Football
Behavioral Evaluation for Football Recruiting & NIL Decisions
In football, behavioral evaluation applies at every stage: recruiting across a roster of 80-plus distinct personalities, position-specific development (a quarterback's leadership and communication profile is a different problem than a lineman's work ethic and coachability), and protecting the largest NIL commitments in college sports from an unaddressed weak point.
The largest roster in college sports
No other sport asks a staff to evaluate and develop this many distinct personalities and position-group cultures at once. A consistent, scoreable standard for fit matters more here than anywhere else.
The biggest NIL numbers, the biggest exposure
When the dollar figures are largest, so is the cost of a hidden behavioral risk going unaddressed until it's tested in front of the biggest audiences in college athletics.