Why 20, and why behaviors specifically
Talent evaluation already has a mature set of tools — film, combine numbers, analytics. Person evaluation has lagged behind. The 20 Core Performance Behaviors exist to close that gap: a defined, repeatable set of behavioral signals rather than an open-ended, subjective impression.
Identified, defined, measured, developed
Each behavior in the framework is treated the same way: it can be identified in an individual, clearly defined, measured on a 0–100% scale, and developed with a specific plan — not just labeled and left alone.
What's public and what isn't
The existence and purpose of the framework is public. The specific 20 behaviors, the assessment questions, and the scoring formulas behind them are proprietary and are reviewed individually, one-on-one, as part of a consultation — not published or self-service.